Pro Database lead source

4 min readpro-database-source

Reach decision makers at companies by industry, seniority, and department.

Pro Database gives you 275M verified B2B decision makers worldwide — built for cold outreach to specific roles at specific companies, without needing a separate $99/mo seat on a B2B contact platform.

When to use Pro Database

"VP of Marketing at a 50-person SaaS company in Sweden" — exact role + size + location targeting
Account-based marketing — target specific companies by domain or name
Industry campaigns — all CEOs in Financial Services in the US
Seniority-specific outreach — only C-Suite and Founder titles

The filter form

Job titles — free-text chips (CEO, Head of Marketing, VP Sales)
Seniority — 11 levels (Founder, Owner, C-Suite, Partner, VP, Head, Director, Manager, Senior, Entry, Intern)
Department / function — 13 options (Marketing, Sales, Engineering, Product, Finance, HR, Legal, Operations, Support, Customer Success, Consulting, Research, Education)
Person location — country (dropdown with flags) + optional city
Company HQ location — separate from person location so you can target people who moved away from their company's HQ city
Industry — 75 curated options with LinkedIn taxonomy tag IDs, plus a free-text fallback for anything niche
Company size — 12 employee ranges (1-10, 11-20, 21-50, …, 10,000+)
Company revenue — 11 bands ($100K up to $10B)
Funding round — Seed through Series G, debt financing, grants, private equity
Business model — B2B / B2C / B2B2C
Email status — Verified / Likely / All

How it works under the hood

Your filters get translated into a query against the underlying intelligence layer
We pull up to 5000 matching contacts per search
Pre-verified emails are returned directly — no separate verification step needed
Perplexity runs on every company, AI writer produces the cold email

Pro Database leads are faster and more reliable than Google Maps leads because the email is already verified. We skip the email verifier step entirely and go straight to the AI writer.

Tips

Start narrow — "VP Marketing at Series A SaaS companies in North America" returns a tight list
Stack seniority + department together — picking just C-Suite OR just Marketing gives you too many results
Industry is the biggest lever — narrowing to 2-3 industries typically cuts results 10× without losing ICP fit
Free-text industries — if your niche isn't in the curated 75, use the free-text fallback (matched against company keyword tags)