Lead sources

Google Maps lead source

4 min readgoogle-maps-source

Find verified local businesses by keyword + city in 250+ countries.

Google Maps is the best source for local service businesses — dentists, plumbers, restaurants, clinics, salons, marketing agencies, real estate offices. Anything that shows up when someone searches "plumber near me" on their phone.

How to run it
  1. /searchGoogle Maps card
  2. Keyword: what your ideal customer searches for
  3. Country + city: picked from dropdowns
  4. Decision-maker roles: up to 5 from the email verifier's taxonomy (CEO, Founder, Marketing, Sales, Operations, HR, Finance, IT, Engineering, Logistics, Buyer)
  5. Start scraping
What we do per lead
  1. Scrape — Google Maps returns businesses matching your query, including name, address, phone, rating, website, category
  2. Website fetch — we GET the business website (with rotating User-Agent headers) to extract content + social links
  3. Email lookup — we query the email verifier for decision-maker emails at the business domain. The 5 roles you picked decide who we ask for.
  4. Fallback — if no verified decision-maker email is found, we crawl the website + common contact pages (/contact, /kontakt, /about) for a general contact address (info@, contact@)
  5. Research — Perplexity runs a live web search on the company for recent news, funding, growth signals
  6. Write — the AI writer produces: 2–4 specific facts, an AI insight, a 1–2 sentence icebreaker, a cold email subject, and a cold email body
  7. Insert — lead lands in /leads with all the above
Tips
  • Keep keywords specific — "dentist" is better than "healthcare", "marketing agency" is better than "business"
  • Use city + country together for the highest hit rate — country-only searches work but return less predictable results
  • Auto-complete target toggle (in the Number of leads section): runs the scraper multiple times with bigger buffers until your exact requested count is reached. Turn this on when you need "exactly 50 leads, no less"
  • Watch the live log on the job detail page — it shows every step and tells you when something was dropped and why
Email coverage
  • Verified decision-maker email — ~60% of businesses. These are high-confidence matches from the email verifier.
  • Generic website email (info@, contact@) — an additional ~20% when the fallback crawler succeeds.
  • No email — the remaining ~20% are dropped automatically.
When Google Maps is the wrong source