Lead sources
Google Maps lead source
4 min readgoogle-maps-source
Find verified local businesses by keyword + city in 250+ countries.
Google Maps is the best source for local service businesses — dentists, plumbers, restaurants, clinics, salons, marketing agencies, real estate offices. Anything that shows up when someone searches "plumber near me" on their phone.
How to run it
- /search → Google Maps card
- Keyword: what your ideal customer searches for
- Country + city: picked from dropdowns
- Decision-maker roles: up to 5 from the email verifier's taxonomy (CEO, Founder, Marketing, Sales, Operations, HR, Finance, IT, Engineering, Logistics, Buyer)
- Start scraping
What we do per lead
- Scrape — Google Maps returns businesses matching your query, including name, address, phone, rating, website, category
- Website fetch — we GET the business website (with rotating User-Agent headers) to extract content + social links
- Email lookup — we query the email verifier for decision-maker emails at the business domain. The 5 roles you picked decide who we ask for.
- Fallback — if no verified decision-maker email is found, we crawl the website + common contact pages (
/contact,/kontakt,/about) for a general contact address (info@,contact@) - Research — Perplexity runs a live web search on the company for recent news, funding, growth signals
- Write — the AI writer produces: 2–4 specific facts, an AI insight, a 1–2 sentence icebreaker, a cold email subject, and a cold email body
- Insert — lead lands in /leads with all the above
Tips
- Keep keywords specific — "dentist" is better than "healthcare", "marketing agency" is better than "business"
- Use city + country together for the highest hit rate — country-only searches work but return less predictable results
- Auto-complete target toggle (in the Number of leads section): runs the scraper multiple times with bigger buffers until your exact requested count is reached. Turn this on when you need "exactly 50 leads, no less"
- Watch the live log on the job detail page — it shows every step and tells you when something was dropped and why
Email coverage
- Verified decision-maker email — ~60% of businesses. These are high-confidence matches from the email verifier.
- Generic website email (info@, contact@) — an additional ~20% when the fallback crawler succeeds.
- No email — the remaining ~20% are dropped automatically.
When Google Maps is the wrong source
- You need people at specific companies by job title (use Pro Database)
- You want to reach creators or influencers (use Instagram or TikTok)
- You already have a CSV list (use CSV Import)