Lead sources

Instagram lead source

3 min readinstagram-source

Find business accounts and creators by keyword or hashtag.

Instagram is strong for creator economy outreach and local service businesses with strong IG presence — beauty salons, fitness coaches, restaurants, photographers, real estate agents, boutique shops.

How to run it
  1. /searchInstagram card
  2. Keyword / niche — what your ideal customer posts about (e.g. dentist, fitness trainer, interior designer)
  3. Bio / location keyword (optional) — match against bio text, useful for country/city filtering
  4. Business category (optional) — pick from 29 curated categories (Dentist, Beauty, Fitness, Real Estate, Restaurant, Photographer, Marketing, Education, Pet care, Veterinary, Events, …)
  5. Follower range — min + max filters (drop nano accounts OR mega-influencers)
  6. Verified-only toggle — blue-tick accounts only
  7. Business-only toggle — drop personal accounts
  8. Require email toggle — hard gate, drop profiles with no extractable email
  9. Number of leads — 1 to 500
What we extract per profile
  • Username + display name
  • Biography (full text)
  • Follower count + following count + post count
  • External URL (the single link in bio)
  • Business category (if the profile is a business account)
  • Business email (if set on the account)
  • Extracted email — first from the businessEmail field, then from bio text regex, then from a /contact crawl of the external URL
Email hit rate honesty check

Instagram has the lowest email hit rate of our 5 sources — ~20-30% for most categories. Reasons:

  1. Instagram's business email field is hidden from non-logged-in scrapers
  2. Many bios list a Linktree URL instead of a direct website
  3. The link-in-bio tool (Linktree, Beacons) doesn't have emails

To maximise hit rate:

  • Enable "Require email" so dropped profiles don't count against your credits
  • Target categories where owners typically list a contact email: dentist, real estate, marketing agency, photographer
  • Skip categories where owners rely on DMs: personal trainer, beauty influencer
When Instagram is the right source
  • Local businesses with 1k-50k followers — they're active and responsive
  • Creator collaborations — you want real people, not corporate marketing teams
  • Niches where Google Maps has poor coverage — photography, yoga, dance instruction
When Instagram is wrong
  • Pure B2B enterprise sales — use Pro Database
  • Legal / financial / medical targets — they're not on IG at scale
  • High-volume campaigns — the 20-30% email hit rate means you need to 3-5x the raw count to get N sends