Lead sources
Instagram lead source
3 min readinstagram-source
Find business accounts and creators by keyword or hashtag.
Instagram is strong for creator economy outreach and local service businesses with strong IG presence — beauty salons, fitness coaches, restaurants, photographers, real estate agents, boutique shops.
How to run it
- /search → Instagram card
- Keyword / niche — what your ideal customer posts about (e.g.
dentist,fitness trainer,interior designer) - Bio / location keyword (optional) — match against bio text, useful for country/city filtering
- Business category (optional) — pick from 29 curated categories (Dentist, Beauty, Fitness, Real Estate, Restaurant, Photographer, Marketing, Education, Pet care, Veterinary, Events, …)
- Follower range — min + max filters (drop nano accounts OR mega-influencers)
- Verified-only toggle — blue-tick accounts only
- Business-only toggle — drop personal accounts
- Require email toggle — hard gate, drop profiles with no extractable email
- Number of leads — 1 to 500
What we extract per profile
- Username + display name
- Biography (full text)
- Follower count + following count + post count
- External URL (the single link in bio)
- Business category (if the profile is a business account)
- Business email (if set on the account)
- Extracted email — first from the
businessEmailfield, then from bio text regex, then from a/contactcrawl of the external URL
Email hit rate honesty check
Instagram has the lowest email hit rate of our 5 sources — ~20-30% for most categories. Reasons:
- Instagram's business email field is hidden from non-logged-in scrapers
- Many bios list a Linktree URL instead of a direct website
- The link-in-bio tool (Linktree, Beacons) doesn't have emails
To maximise hit rate:
- Enable "Require email" so dropped profiles don't count against your credits
- Target categories where owners typically list a contact email: dentist, real estate, marketing agency, photographer
- Skip categories where owners rely on DMs: personal trainer, beauty influencer
When Instagram is the right source
- Local businesses with 1k-50k followers — they're active and responsive
- Creator collaborations — you want real people, not corporate marketing teams
- Niches where Google Maps has poor coverage — photography, yoga, dance instruction
When Instagram is wrong
- Pure B2B enterprise sales — use Pro Database
- Legal / financial / medical targets — they're not on IG at scale
- High-volume campaigns — the 20-30% email hit rate means you need to 3-5x the raw count to get N sends