Lead sources
Google Ads Transparency source
4 min readgoogle-ads-source
Find businesses running Google Ads using the Google Ads Transparency Center — companies with search intent and marketing spend.
Google Ads Transparency source
The Google Ads Transparency source scrapes the Google Ads Transparency Center to find businesses actively running Google Search, Display, or YouTube ads. Like Facebook Ads, these are companies with proven ad spend — high-quality targets for agencies and service providers.
> Plan requirement: Agency plan only.
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How to run a search
- Go to /search and select Google Ads Transparency
- Enter a keyword (e.g. "personal injury solicitor", "SaaS payroll", "local gym")
- Set Leads requested and Email mode
- Click Start search
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What you get per lead
| Field | Description |
|---|---|
| Business / advertiser name | As displayed in Google Ads Transparency |
| Website / domain | Extracted from the ad destination URL |
| Ad copy preview | Headline and description from one of their active ads |
| Ad format | Search / Display / YouTube / Shopping |
| Found via Decision Maker or Company enrichment |
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Difference vs Facebook Ads source
| Facebook Ads | Google Ads | |
|---|---|---|
| Platform | Meta (Facebook + Instagram) | Google (Search, Display, YouTube) |
| Best for | B2C, ecommerce, lifestyle | B2B, local services, SaaS |
| Contact quality | Page-level contact | Domain-level — often more professional |
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Tips
- Combine with SEO audit — companies spending heavily on Google Ads often have poor organic SEO. Lead with an audit and pitch SEO as a way to reduce their ad spend.
- Narrow with location:
"dentist London"will surface London dental practices running Google Ads - Credit cost is the same as all lead sources: 2 / 2 / 4 credits per mode